1995 marked the beginning of the cow revolution, when herds of beef cattle everywhere decided to take a stand for the future of the bovine race. Far more intelligent than the others, Heff R. Jones (now known as Eaton Birds) took his limited grasp of his owner’s language and painted “EAT MOR CHIKIN” on a billboard. With this daring move he set in motion a movement among cows everywhere, to encourage us to eat more chicken, so we wouldn’t be eating them. Cow Appreciation Day commemorates Heff (I’m sorry, we mean Mr. Birds) and everything he’s done for cattlekind.

History of Cow Appreciation Day

Alright, it’s a fun story, but ultimately Cow Appreciation Day was the clever brainchild of the Chik-Fil-A company, creating the story of the daring cow to encourage people to skip their favorite burger joint, and come to their local Chik-Fil-A instead. Little did people know that indulging in this bit of fanciful celebration would introduce them to a fundamental truth about fast food.

There isn’t anything quite as delicious as chicken. Chicken can be prepared any number of ways, but there’s a rich, juicy, light flavor it brings to the table that just beats out beef on every front. Rich marinades, the delicious taste yet healthful taste of grilled chicken, or wings dipped in Barbeque Sauce, however you like it it’s impossible to deny that chicken is an incredibly versatile meat.

Also… It’s not beef, so that makes Eaton happy, and saves cows everywhere one more day. Speaking from a health perspective, chicken is also immeasurably healthier for you, and has been shown to not be a harbinger of quite as many carcinogens as you find in beef. Isn’t that thoughtful? By saving themselves, the cows are saving you. That’s what you call a win-win proposition!

How to celebrate Cow Appreciation Day

Well, this is the simplest thing ever honey! You just find your way down to your local Chik-Fil-A and indulge in a great tasting meal made with tender juicy chicken. While you’re at it, dress up as a cow and you’ll win yourself a free entrée. You might say that Eaton and his crew have been working hard with Chik-Fil-A to make the prospect of eating their feathered (ahem) friends a lot more enticing. Children get free sandwiches, adults get free entrees, and everyone goes away happy on Chicken Eatin… We mean Cow Appreciation Day!

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