Hallowe’en can be a traumatic time for pets. Between the parties, costumes and bombardment of trick or treaters, the non-human components of your family can find themselves a little stressed out, which is one of the reasons to spend the days leading up to Hallowe’en comforting and reassuring them. Thank goodness, then, for Pet Rock Day, offering the perfect opportunity to pamper and spoil the special stone in your life.

Launched in the 1970s by advertising executive Gary Dahl, the pet rock was an antithesis to those living pets in need of regular care. It did, however, come with a mean “attack” mode. For a mere $3.95 people could adopt their very own rock, supplied on a bed of hay in an well-ventilated box. Like all things, pet rocks are more expensive these days, but you could always catch a wild one for free – just remember that undomesticated rocks may be more difficult to handle…

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