How do we research, choose and list Days?
Where do you find all the Days? Are they real? Do you make them up?
All of our Days, events and celebrations are researched by our team – we don’t make any of these up. We browse the Internet, watch the television, listen to the radio and read the newspaper to find out what people are celebrating; and we only include Days which people talk about, take part in, and tell their friends about.
I have a great idea for a Day, how can I make one?
Creating or promoting a new day can be a little complex, but you have a few options. Believe it or not, there’s no real legal process or requirement for creating a ‘day’. In most countries, a Day is only as ‘real’ as those who celebrate it make it! If enough people take part, share the word, then the Day is – as far as we’re concerned – real enough to be ‘official’. Why not head over to our submission page for consideration. Please do be aware that we are a PG-13 site and are used by many schools and need to ensure that we maintain our family friendly ethics, If you are suggesting an Adult themed day then this will not be considered.
Where to start?
Firstly, we’d suggest that you do plenty of research! Find out what’s already out there – it’s worth doing some digging to make sure that you’re not treading on somebody else’s toes or copying their idea or Day. This is also a great opportunity to get a feel for what kinds of audiences might be out there and interested in your Day. Facebook’s a good place to start hunting, as many small community ‘Days’ start their lives there.
Presuming there’s nothing/nobody active in the space, then your options are to aim to create either a ‘formal’ or ‘informal’ day. A brief summary of each, then…
If you want to prefix the name of the day with something like ‘National’ or ‘International’ without potentially getting into trouble then this is a good route for you but requires governmental endorsement. The rules and processes vary by country/territory/state but often require a petition process to create a ‘Holiday’.
In the US, our experience suggests that you need 100,000 signatures on an e-petition gathered within a 30 day period to formalize a ‘national holiday’. You’ll need to do some research to find out the process for where you want to celebrate.
To get things going you’ll probably want to be looking at some large-scale PR and some significant existing interest to get the momentum and buy-in required to make your day a success. This route does require a lot of work but could end up being a great investment of time when you’re Day becomes a National, International or World holiday.
Creating an informal day is much easier – the process is much more grassroots and community-based. A Day becomes ‘real’ when enough people celebrate your Day. There’s no legal/formal process or cost, and this is the case with the vast majority of dates (including many of the well-known ones, such as ‘Talk Like A Pirate Day’).
Of course, it could be debated how many people are ‘enough’ to make a Day real. As such, we spend a lot of time debating about whether new Days have enough of a following or community for us to list on our website. There are a number of factors that we take into account when adding a Day to the site.
For example, does it have a website or Facebook page/Twitter account with obvious activity, interest, and a reasonable number of followers/fans/likes? If a want-to-be Day has an active Facebook page with upwards of 1,000 fans, we will likely consider it for inclusion.
It’s not enough to just want to name a Day and have it celebrated by you and a few of your friends; these Days are communities in their own right and have active followings all year round.
How do you choose which Days to feature?
Because there are many more Days than there are calendar dates, and because many of them only have low levels of participation or interest, our team spends much of our time researching and reviewing Days and choosing what to feature based on a combination of popularity, activity, humour, and interest.
Any Days which we review but choose not to feature are generally revisited and reviewed each year so that we never miss a trick!
What do you do when there are lots of different versions of a Day?
We often encounter days which overlap, or are so similar as to not warrant featuring each individual event as its own celebration. For example, we’re aware of somewhere in the region of 20 distinct ‘Chocolate Day’ celebrations, ranging from ‘World Chocolate Day’ and ‘International Chocolate Day’ to a few distinct versions of plain old ‘Chocolate Day‘. It wouldn’t be helpful to add all of these as individual pages to the website; so our standard approach is to pick the ‘best’ of the versions and create a ‘master’ version of the event, which, in some cases, may make reference to some of the other versions.
Are these Days all international? How do you account for different countries and places?
Our Days are sourced from all around the world, and from different countries – however, we firmly believe that all days should be universalised. If a Day is good, fun or important enough to be featured and celebrated, it should be something that everybody can join in with regardless of country. As such, we make a point when we feature days of removing prefixes like ‘World’, ‘National’ or ‘International’ (with the exception of Days specifically featuring a specific place or country, such as Canada Day) in order to spread the word and to get everybody joining in. This also forms part of our consolidation process; we’ll sometimes roll multiple similar Days which are celebrated in different countries into one ‘main’ day which talks about all of the country-specific variances.
Having said that, there are obviously celebrations which have roots in or which are closely tied to specific locations which we’d be remiss not to acknowledge and celebrate, and so days such as Bridge Day have a ‘local angle’.
Starting, promoting or advertising Days
I’d like to start a new Day – can you help?
As we’ve mentioned above, we generally don’t feature Days which don’t already have an established following. We may make some rare exceptions in cases where we’re confident that a new event will be sufficiently popular to guarantee it being a success, but in general, we like to make sure that a Day is ‘real’ before adding it to the site. If you’re looking for somewhere to start, we suggest creating a Facebook page and/or a simple website, and seeing if people are interested and want to take part!
I organise an established Day – can you help me promote it?
I’ve “liked” you on Facebook, but you post at the wrong time of day for me. Can you post earlier/later in the day?
Unfortunately, Facebook doesn’t let us target our messaging via timezone – so we need to post at the best time of the day for the majority of our overall audience. This means that some people will see the post quite early in the day, and some may see it later on. We also don’t want to post multiple times in a single day in order to avoid filling up your feed with repetitive messages.