Cyber Monday
Snagging incredible online deals that are worth the wait, shopping from the comfort of home and enjoying wallet-friendly splurges.
Who doesn’t love shopping? More and more people these days are switching from the hassle of going outside to shop in the busy and crowded stores to the convenience of online shopping, where mail trucks can deliver their products right to their door.
The rise of the internet is growing significantly, and because more and more companies are producing an online presence, Cyber Monday becomes a day when profits soar and consumers get their spending gig going.
So strap into your comfy computer chairs and let’s learn about Cyber Monday!
History of Cyber Monday
Cyber Monday was originally conceived by Ellen Davis, senior vice president of the National Retail Federation, and was first used in the e-commerce community during the 2005 holiday season.
This holiday was based on research conducted by the NRF, which stated that one of the biggest shopping days of the year was the Monday after Thanksgiving.
Many people who would go out and window shop during Thanksgiving would then connect to their internet and buy what they want.
However, because the internet was slow during that time, Cyber Monday grew slowly in popularity, by 26 percent each year according to the Reader’s Digest.
It wasn’t until 2014 when online retailers earned over $2 billion in profits that Cyber Monday became one of the biggest shopping holidays in the United States.
Many other countries since then participate in Cyber Monday, and according to Adobe Digital Insights, Cyber Monday exceeded greatly by $3.45 billion in profits, raising the bar for retailers significantly.
Although it isn’t the biggest profitable holiday, as Single’s Day in China takes the cake at $14.3 billion in 24 hours, Cyber Monday is exceedingly popular among Americans as one of the best days to shop online and save lots of money, even though you’re spending it.
How to Celebrate Cyber Monday
Looking for ideas to get involved with Cyber Monday? Take a look at a few of these to get started with:
Pre-shop for Cyber Monday
One shopping secret for Cyber Monday is to do some homework in advance to find out who will have the best online deals. Then be sure to buy while the sales are hot!
Wanna be in the know? Subscribe to some favorite stores for email updates on sales to be prepared for the big day when those favorite items are limited but at their lowest prices.
Share Cyber Monday Deals with Friends
Get excited and let everyone in on the fun of saving by reminding friends, family members, coworkers and others to check out the Cyber Monday Deals that can be found online.
Hop online and share a post on social media with some favorite shopping tips and hacks.
Download Favorite Store Apps
Also, Cyber Monday is a great time to download favorite store apps, because buying online is as easy as pie, even for those who don’t have a computer.
Plus, many stores offer special online deals including perks like discounts and free shipping for online shoppers through their apps.
Shop Safely
In recognition of the cyber thieves and online scams that can take place, the US Census Bureau offers tips for shoppers to protect themselves online. Check them out on their website!
Cyber Monday FAQs
How did Cyber Monday influence small online businesses?
Early Cyber Mondays mainly benefitted large retailers. Over time, smaller online businesses began using targeted advertising and niche products to capitalize on the event, significantly boosting their holiday season sales.
What unexpected industries participate in Cyber Monday?
While retail dominates, industries like travel and fitness have embraced Cyber Monday. Airlines and hotel chains offer discounts, while fitness apps often feature annual membership deals.
How do Cyber Monday shopping habits vary by age group?
Studies show Millennials and Gen Z are the biggest Cyber Monday shoppers, prioritizing mobile shopping and eco-friendly brands.
Older generations lean more toward desktop purchases and traditional deals.
What are some unusual items with record Cyber Monday sales?
Unexpected items like pet supplies, quirky tech gadgets, and hobby kits (e.g., for knitting or 3D printing) see spikes in sales on Cyber Monday.
What psychological tactics drive Cyber Monday spending?
Retailers use urgency tactics like countdown timers and phrases like “limited stock” to trigger impulse buying. Free shipping thresholds also encourage shoppers to spend more.
Are there any Cyber Monday myths people still believe?
Many think all Cyber Monday deals are exclusive, but some discounts match or even exceed those found on Black Friday.
It’s also a myth that prices will stay low throughout the day—many deals are time-sensitive.
What surprising environmental innovations are tied to Cyber Monday?
Some companies now combine Cyber Monday with eco-conscious campaigns. For example, a few brands plant trees or use recyclable packaging for orders placed during the event.
How has Cyber Monday inspired digital transformation in retail?
Cyber Monday pushed many traditional brick-and-mortar stores to invest in e-commerce platforms.
It also accelerated the development of user-friendly apps and AI-driven recommendations.
What’s the weirdest Cyber Monday promotion ever?
One company offered discounts based on Twitter hashtags. Shoppers tweeted silly phrases to unlock bigger discounts, combining humor with savings.
Why is Cyber Monday a target for cybercriminals?
The massive volume of online transactions attracts cybercriminals. Common scams include fake retail sites and phishing emails with “exclusive deals” that steal payment info.
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