Who doesn’t love shopping? More and more people these days are switching from the hassle of going outside to shop in the busy and crowded stores to the convenience of online shopping, where mail trucks can deliver their products right to their door. The rise of the internet is growing significantly, and because more and more companies are producing an online presence, Cyber Monday becomes a day when profits soar and consumers get their spending gig going. So strap into your comfy computer chairs and let’s learn about Cyber Monday!
History of Cyber Monday
Cyber Monday was originally conceived by Ellen Davis, senior vice president of the National Retail Federation, and was first used in the e-commerce community during the 2005 holiday season. This holiday was based on research conducted by the NRF, which stated that one of the biggest shopping days of the year was the Monday after Thanksgiving. Many people who would go out and window shop during Thanksgiving would then connect to their internet and buy what they want. However, because the internet was slow during that time, Cyber Monday grew slowly in popularity, by 26 percent each year according to the Reader’s Digest.
It wasn’t until 2014 when online retailers earned over $2 billion in profits that Cyber Monday became one of the biggest shopping holidays in the United States. Many other countries since then participate in Cyber Monday, and according to Adobe Digital Insights, Cyber Monday exceeded greatly by $3.45 billion in profits, raising the bar for retailers significantly. Although it isn’t the biggest profitable holiday, as Single’s Day in China takes the cake at $14.3 billion in 24 hours, Cyber Monday is exceedingly popular among Americans as one of the best days to shop online and save lots of money, even though you’re spending it.
How to Celebrate Cyber Monday
Check out your favorite stores online and buy while the sales are hot! Subscribe to your favorite store for email updates on sales so you can be prepared for the big day when your favorite items are limited but cheap in price. Use the hashtag #CyberMonday on social media as a way to ramp up your excitement and convince your friends to join the fun. Also, download your favorite store apps, because buying online is as easy as pie, even when you don’t have a computer. Maybe even go to your library’s computer if you’re desperate for those sales. Don’t forget your wallet.