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Get ready to raise a glass and celebrate India Pale Ale Beer Day. This annual occasion aims to increase appreciation of one of the world’s most popular types of craft beer, using social media to spread the word.

IPA beers date back to the late 18th century, when these ales were brewed for British sailors making long sea voyages to India. Most beers didn’t keep well on board ship, but London brewer George Hodgson was one of the first to develop a pale ale with a high hop content, which kept its taste better.

The special day isn’t sponsored by a particular beer brand, but brings together breweries large and small, along with an assortment of beer buffs and bloggers. Hundreds of events are organised, including India pale ale tastings and festivals, so look out for a celebration at a bar near you. Cheers!