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For more than 25 years, social media has been growing and changing the way that people function in the world. Sometimes for the better – and sometimes having a not-so-great impact. But with billions of users every day, there is no denying that social media is a place where the people of the world are. 

Social Media Giving Day offers an ideal opportunity to make social media a place where anyone can help someone who needs it!

History of Social Media Giving Day

The first Social Media Giving Day got its start in 2013 when it was established through the efforts of a man named Chris Sommers. Using technology on givver.com, Sommers was a pioneer in this idea of providing simple opportunities to make donations to deserving non-profit organizations. While that specific technology is no longer available, this important day still lives on.

For more than a decade, Social Media Giving Day has been celebrated annually with the purpose of raising financial support and funding for various charitable organizations that help people in need.

The target audience for this day is anyone who uses social media! That means Facebook, X (formerly Twitter), Instagram, Snapchat, TikTok or any other platform. And since it is estimated that there are somewhere close to 5 billion social media users all over the world, that’s a significant number of people who can be reached!

How to Celebrate Social Media Giving Day

Get on board and show support to those who need it be participating in Social Media Giving Day, including some of these plans and ideas:

Make a Donation on Social Media

Whether casual users who are online once a month to see pictures of their grandkids or social media influencers who make a living through these platforms, everyone is encouraged to make a difference in the life of a person who needs it by making a charitable donation in celebration of Social Media Giving Day. Remember that donations of any size can be very helpful because, when everyone bands together even in small ways, it can make a huge difference.

Raise Awareness About a Special Cause

Those who have a specific charity that is dear to their hearts might want to make a special post that can connect others to make a donation. Whether it is an organization that supports mental health care for teens, a group that is doing research to cure a disease, or a charity that fights for and takes care of needy animals, Social Media Giving Day is a great time to feature a photo and link to the charity of choice and encourage others to respond to their needs.


Many other charitable events are celebrated all throughout the year that are similar to Social Media Giving Day, including some of these: the National Day of Giving in late November, the American Red Cross Giving Day taking place in April, or the International Day of Charity toward the end of September.  

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