World AdTech Day
Shortened from the term ‘advertising technology’, AdTech is a collection of software, tools, resources and systems that allow for the buying and selling of digital advertisements. This is the way of the 21st century and it represents the foundation of the interactive marketing profession.
For those who are connected to this unique and growing industry, World AdTech Day is here to be enjoyed and appreciated!
How to Celebrate World AdTech Day
Show Appreciation
The first order of business on this, especially for those who work in the AdTech sector, is to show some appreciation and say thank you to coworkers, employees and more.
Employers and company owners can show appreciation to their staff with a day off, thank you gifts, special awards and acknowledgements or other creative ideas.
Celebrate Innovations
AdTech creators and users can get involved with this day by showcasing their unique and innovative designs to the world. Highlight and share your most groundbreaking campaigns and solutions that have made the biggest impact!
Host a World AdTech Day Event
Throw a party in the office break room, get together for after-work drinks or those who work virtually can have a little online get-together. Don’t forget to share a workplace selfie to let others know what you’re celebrating!
Would you rather hang out with folks you don’t work with? That’s okay! Message a few friends from the industry and have them meet you at a favorite restaurant or arrange for a pub crawl together.
Access the Official Logo
Brands who are committed to celebrating World AdTech Day can download the day’s official logo or badge from the website. It’s also an option to create a postcard using the resources including the official logo.
Stay connected and show even more support by using the day’s hashtag to garner interest. The World AdTech Day website provides special, pre-made images that can be used for social media posts.
It’s a super simple way to get involved and find others who align with your interests and talents.
History of World AdTech Day
Since the AdTech industry is relatively new, with the first ad servers popping up in 1995, then it stands to reason that the day would be a relatively new one as well!
The first World AdTech Day was celebrated in 2024 and it is expected that the event will grow over time as it catches on with more people in the industry and all over the globe.
This event was founded by the adtech company, Adsterra, with the purpose of acknowledging the evolution of advertising technology into a vast domain of knowledge requiring unique professional skills!
In addition, the day recognizes the efforts and creativity of all of those individuals who provide meaningful and engaging experiences for customers, transforming the ways that brands are able to connect with their audiences.
It celebrates the growth of this industry and looks forward to the ways that it will be even more impactful in the future.
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