Small businesses have many challenges to be successful. It can be an exciting experience to start a business and do something that you love. The reality comes in getting your message out and bring the paying customers in. Getting marketing advice can be an expensive proposition and every penny counts to a small business. Be Heard Day is the day to make things a little easier!
History of Be Heard Day
The task of getting the message of a small business through all the noise of bigger companies and their marketing machines could be described as herculean. Local and small businesses are sometimes not even noticed by those who live near them because of this. Marketing and Business Strategist Shannon Cherry saw this problem and decided to do something about it. She created Be Heard Day in 2004 and since then has been making a difference to many small business owners.
Her goal for Be Heard Day reportedly is to make it a “give away day”, a day where she and other business and marketing professionals offer their services and knowledge for free. How amazing this that? Being able to get advice from these professionals could mean the difference between complete failure or shinning success for some small businesses!
How to Celebrate Be Heard Day
There are some great ways to celebrate Be Heard Day and it doesn’t matter if you own a business or not! If you are a business owner, the best way for you to celebrate is to grab your favorite search engine and get to Ms. Cherry’s site for this year and sign up! The ability to receive thousands of dollars’ worth of advice is too good to pass up!
Another way to celebrate is to make time to sit down and objectively look over the marketing plan you are currently working with. See if you are being creative enough to cut through all the other marketing going on in your area. Should you try to use different types of marketing? These questions and more that she offers can lead to greater success!
Don’t own a business? Don’t worry! You can celebrate Be Heard Day and have fun at the same time! Grab the family and get out on the town! Find those small businesses in your community that you haven’t had time to stop into yet. Have a fun day of shopping and helping to support your community. Learning where these great businesses are is only part of the fun. There is nothing better than a great day of shopping, and seeing friends along the way. Ok, maybe there is… you could make new friends as you check out the shops!
Consumer or Owner, Be Heard Day is a great time to make connections. Thanks to Shannon Cherry, there are many options for advice that previously may not have been available to those who are following their dream running a small business. Be a part of the day and post on social media using #BeHeardDay to show how you are taking part!