Small businesses have many challenges to be successful. It can be an exciting experience to start a business and do something that you love. The reality comes in getting your message out and bring the paying customers in. Getting marketing advice can be an expensive proposition and every penny counts to a small business. Be Heard Day is the day to make things a little easier!
History of Be Heard Day
The task of getting the message of small businesses through all the noise of bigger companies and their marketing machines could be described as herculean. Local and small businesses are sometimes not even noticed by those who live near them because of this. Marketing and Business Strategist Shannon Cherry saw this problem and decided to do something about it. She created Be Heard Day in 2004 and since then has been making a difference to many small business owners.
Her goal for Be Heard Day reportedly is to make it a “give away day”, a day where she and other business and marketing professionals offer their services and knowledge for free. How amazing this that? Being able to get advice from these professionals could mean the difference between complete failure or shining success for some small businesses!
How to celebrate Be Heard Day
There are some great ways to celebrate Be Heard Day and it doesn’t matter if you own a business or not! If you are a business owner, the best way for you to celebrate is to grab your favorite search engine and get to Ms. Cherry’s site for this year and sign up! The ability to receive thousands of dollars’ worth of advice is too good to pass up!
Another way to celebrate is to make time to sit down and objectively look over the marketing plan you are currently working with. See if you are being creative enough to cut through all the other marketing going on in your area. Should you try to use different types of marketing? These questions and more that she offers can lead to greater success!
Be Heard Day & Budget Awareness
When you run a small business with limited revenues, celebrating Be Heard Day is the best thing you can do for growth. Indeed, let’s not forget that Be Heard Day exists to help local and small businesses to get noticed. But, as a small business owner, you can use the day to evaluate the marketing budget you’ve got in place. For small businesses, your marketing budget is detrimental to your success.
But it’s easy to focus your attention on the wrong message or the wrong audience. If you want to be heard, you need to spend your budget where it’s going to make a difference. Start your Be Heard Day preparations by focusing your attention on the best ways to get your brand recognized and your message heard in your local community. You don’t want to waste money on activities that may not be targeting the best audience or message for your brand.
Be Heard Day To Hear Your Customers
Your customers have expectations when they enter your shop. Understanding what your audience needs and wants from you will make a great deal of difference. After all, your message may not be heard because you’re not saying what people want to hear. Therefore, you can launch a customer survey to celebrate Be Heard Day and make sure you can listen to what your audience says.
If you run a shop in the high street, why not run a special offer on the day to encourage people to come in and have a chat? Add an incentive to your survey, such as a free gift. An honest discussion with some of your customers can highlight potential challenges you didn’t know about or show you a new direction to explore.
Be Heard Day To Check On Competitors
Your competitors are active in your local community. When a small business struggles to attract new clients, it’s because people prefer to buy from another brand. In other words, your message can’t be heard because your competitors are making too much noise. The core of Be Heard Day is to make sure your voice can reach out to your audience.
In short, it can be a good idea to compare your message against those of your competitors. Do you use similar messages? Can you differentiate your voice from those of other businesses? Identifying the key elements that make your brand unique – your Unique Selling Propositions – can help to get your message across. It’s the perfect day to go back to the drawing board and create a message that showcases your business personality.
Be Heard Day On The Market
Have you ever stopped to consider whether your brand is reputable enough? Many small businesses can forget to check their brand image and reputation. Mishaps can happen to anybody. A typo on a flyer, a failed delivery, and suddenly one unhappy customer can leave a negative review that affects your brand.
Make it your responsibility during Be Heard Day to review what people say about your brand on digital channels. You can address criticism directly, or explain how you intend to make things better. Your message is not going to be heard if people don’t know whether they can trust you. Show them that you care about them.
Don’t own a business?
Don’t worry! You can celebrate Be Heard Day and have fun at the same time! Grab the family and get out on the town! Find those small businesses in your community that you haven’t had time to stop into yet. Have a fun day of shopping and helping to support your community. Learning where these great businesses are is only part of the fun.
There is nothing better than a great day of shopping, and seeing friends along the way. Ok, maybe there is… you could make new friends as you check out the shops! Consumer or Owner, Be Heard Day is a great time to make connections. Thanks to Shannon Cherry, there are many options for advice that previously may not have been available to those who are following their dream running a small business. Be a part of the day and post on social media using #BeHeardDay to show how you are taking part!