The grouping of businesses together under one banner to promote sales and make it cheaper to buy, and produce, the items or services that they do. While many people see a franchise as a whole lot of money, that is not always true. A franchise can have very little funds, as they are all tied together in making sure the franchise succeeds. This is a day to celebrate that camaraderie and maybe even embrace it deeper than usual with Franchise Appreciation Day!
History of Franchise Appreciation Day
While the obvious aim of Franchise Appreciation Day is to get consumers to buy more products, it originally started on the business side, aiming to bring my syngery and cooperation between groups of similar businesses. In that vein, maybe seeing a group of cleaning companies band together to buy supplies and make better use of difficult to use equipment and supplies would occur. In the food industry, it could be the cheaper shipping of products due to having so much volume being moved. Or in the retail industry, banding together to get a good deal on equipment from one supplier. It may even be as simple as a franchise sharing a name to share in promotion costs, and to make a new name in an industry. Franchises can be large and small, and exist all over the place, and can pop up in the most remote of areas with a moments notice.
How to celebrate Franchise Appreciation Day
Go out and visit your franchises locally. Look into how a franchise can help a business to grow, and what they do for that very business. Maybe you are part of a franchise, and in which case you want to use social media and location based applications like Foursquare, Facebook and Yelp in order to promote your business. Many places offer discounts and giveaways on Franchise Appreciation Day to help promote their business and get more customers. You might end up seeing a person in a weird costume, or a group of people near a business that normally doesn’t have much in the way of foot traffic – pop on over and see what is going on. You might discover a business that is new to you, or even has something you didn’t even know you wanted! The possibilities are as endless as the imagination that spawned the companies that are vying for your attention.