Sticker Day is a day to celebrate all things stickers, from the custom made to the everyday label. Every sticker has a story. They can be used for decoration or information depending on the situation. They can come in many different shapes, sizes and colours and can be used on a variety of things for example lunch boxes, in paper planners, lockers or notebooks.

European merchants in the 1880’s were some of the first to stick labels to their products, in an effort to promote their goods and wares to passers by. Using gum paste to get the labels to adhere and stick: hence “stickers.” By the 1900’s a sticker-specific paste had been developed and was widely used, most notably on stamps, which dried and then would re-apply when moistened.

Sticker Day is January 13 in honour of R. Stanton Avery, who was born on that day in 1907. R. Stanton Avery, a rags-to-riches entrepreneur who created the first commercially feasible self-sticking, peel-off labels and founded what is now Avery Dennison Corp. to manufacture and market them worldwide. It was R. Stanton Avery who invented it in 1935, launching a new company and a new industry. These innovative products were manufactured in a 100-square-foot rented loft space in Los Angeles.

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