Skip to content

National Tim Tam Day is a joyful celebration held every year on February 16. This day is all about celebrating one of Australia’s most loved snacks, the Tim Tam biscuit, which first hit the shelves in 1964.

Australians and people worldwide celebrate by indulging in these delicious treats in various fun and creative ways​​​​.

The day encourages people to get together and share their love for Tim Tams. Some popular activities include hosting Tim Tam tasting parties, where you can try out different flavors, and engaging in the famous Tim Tam Slam.

This involves biting off opposite corners of the biscuit, using it as a straw to drink a hot beverage, and then enjoying the softened biscuit. The Slam has become a beloved tradition and adds an element of fun to the celebrations​​​​.

Beyond the enjoyment of the biscuits, National Tim Tam Day has a deeper significance. It’s a time to learn about the history of this iconic Australian treat and the brand behind it, Arnott’s.

Moreover, it serves as an opportunity to support charitable causes linked to the Arnott Foundation, which helps families and communities, including those facing challenges like cancer. This adds a layer of meaningfulness to the celebrations, making it more than just about enjoying a tasty snack​​.

In essence, National Tim Tam Day is a delightful occasion that brings people together over a shared love for this iconic biscuit.

It’s a day filled with joy, creativity, and community spirit, showcasing the widespread appeal of Tim Tams and the Australian knack for creating memorable and enjoyable traditions.

History of National Tim Tam Day

National Tim Tam Day has its origins in a journey of innovation and cultural celebration. In 1958, inspired by the British Penguin biscuits, Arnott’s executives Ian Norris and Alan Morrow set out to create an even better biscuit.

Their creation, the Tim Tam, hit the market in 1964 and quickly became an Australian icon. Named after a Kentucky Derby-winning horse, the Tim Tam has enjoyed decades of success and a growing fanbase.

This day encourages fans to indulge in Tim Tams in various creative ways. These include the famed Tim Tam Slam, where you use the biscuit as a straw to drink a hot beverage.

It’s a fun and delicious ritual that highlights the playful nature of Tim Tam enjoyment. Over the years, the biscuit has been part of memorable campaigns and limited-edition releases, showing its deep connection with Australian snack culture.

Interestingly, the holiday also reflects the snack’s enduring appeal. Australians consume nearly 50 million packets a year, and the Sydney factory produces 3,000 biscuits a minute.

Despite its local roots, Tim Tams has found a global audience, with exports and special editions making them a beloved treat worldwide.

How to Celebrate National Tim Tam Day

Celebrating Tim Tam Day offers a delightful array of fun activities that anyone can enjoy. Here are some playful suggestions to make your Tim Tam Day uniquely memorable:

Host a Tim Tam Slam Jam

Dive into the fun with a Tim Tam Slam Jam party! This iconic Australian pastime involves nibbling the corners off a Tim Tam, then using it as a straw to slurp up your favorite hot drink.

As the biscuit softens, the race is on to pop it into your mouth before it collapses. It’s a hilarious, gooey challenge that will have everyone laughing​​​​.

Whip Up a Tim Tam Dessert

Unleash your inner chef by incorporating Tim Tams into your baking. Transform these beloved biscuits into the star ingredient of various desserts.

From no-bake cheesecakes with a Tim Tam base to Tim Tam stuffed brownies and decadent truffles, there’s no end to the creativity. For an extra touch of indulgence, try creating a red velvet Tim Tam cake or salted caramel Tim Tam tarts​​​​.

Tim Tam Flavor Expedition

Set off on a flavor adventure by hosting a Tim Tam tasting party. With an array of flavors available, from classic to innovative, like caramel or dark chocolate, gather friends or family to explore and rate each one. It’s a tasty way to discover new favorites and spark playful debates on which flavor reigns supreme​​.

Create and Share

Spread the love on Tim Tam Day by making personalized Tim Tam snack baskets for friends and family. Mix and match flavors to tailor each basket to their tastes.

Don’t forget to share your Tim Tam moments on social media with the hashtag #TimTamDay. This day encourages everyone to indulge in Tim Tams and share their experiences online. It’s a fun, sweet occasion that shows how much this chocolate biscuit means to many.

Also on ...

View all holidays

World Whale Day

Gigantic creatures that sing, dance, and swim in the vast blue sea, whales are majestic beings that fill our hearts with wonder and awe.

Innovation Day

Unleash your creative spark and brainstorm ideas that will shake things up! Be the one to make a difference and ignite change.

View all holidays

We think you may also like...

Peanut Butter and Chocolate Day

There’s a reason Reese’s Peanut Butter Cups are one of the most popular candies. Chocolate and peanut butter just go together. You can’t go wrong with this combo.

Sprinkle Day

Make your day just a little more festive and sweet by adding sprinkles to everything! Within reason, of course. Oatmeal, muffins, and of course dessert all benefit.

National Peach Cobbler Day

A warm and sweet dessert, filled with the goodness of fresh fruit and topped with a crisp crust — the perfect treat!

Calendar

Join the community!

Password requirements

  • At least one capital letter
  • At least one lowercase letter
  • At least one number
  • 8 or more characters

Welcome back!

Log in to get personalized recommendations, follow events and topics you love, and never miss a day again!