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A tribute to Douglas Adams, author of The Hitchhiker’s Guide To The Galaxy, Towel Day sees fans of the author and the book carrying towels with them to work, to school and as part of their daily activities.

The most important thing that you need to remember in order to celebrate is DON’T PANIC; no matter what the day throws at you, draw comfort from the knowledge that you’re armed with your trusty towel.

Whether you’re a fan of high-tech, circuitry-enhanced towels with more features, bells and whistles than a supercomputer, or if your towel of preference is a simple, old-fashioned fabric hug, all that matters is that your towel never leaves your side.

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