World Asthma Day is an initiative begun in 1998 by the Global Initiative for Asthma, which is an organisation that sets medical guidelines for the control of the disease. A theme is selected annually that raises awareness of the causes and effects of this bronchial condition, which affects approximately 235 million people worldwide.
Organised by healthcare workers in over 35 countries, World Asthma Day focuses on educating the public on what research has found to be the most effective ways of controlling and treating asthma. Past themes have included, ‘Reduce the Burden of Asthma.’ It is hoped that through education the number of sufferers will drop significantly.
Based on the current theme, GINA provides educational material that is distributed at the many and varied events held to raise awareness. These include sporting events, but future themes could possibly focus on environmental issues affecting sufferers, or demystifying medical research into asthma.